I went to one panel discussion and one lecture today: Meet the Publishers and Pinning for Profits. Above, panel moderator and organizer Lesley Riley, and Quilting Arts editor Vivika Denegre.
Both really reinforced the value of social media, and, of course, their importance in the art biz that I am in. I also spent some time working on little samplers and getting in touch with some sister teachers -- some of whom I see mostly on the road even when they live nearby!
One important bit of info from the publishers: your "platform" IS important. The publishers (potential) want to see that you do your part to promote your work. Whether it's having a good web site (with links to previous publications, videos, books etc.) or being active on Twitter, Instagram or Flikr, they want to know that your name is out there. So, time to work on the website again!
Lecture notes from ICAP founder and president, Morna McEver Golletz: Pinning is about lifestyle branding. It's selling in a non-selling manner. Know. like. trust.
Be proactive and use original links, posting with urls. Ask about copyrights. Don't forget to label and link! Put it up and follow, the followers will come...Add to FB page. Blog about your pins.
As an artist and teacher, have boards that show my studio, my previous workshops, supplies I like, etc.
"take a Pinter mission " -- marketing programs
Good examples: Jennifer Louden, fabric companies, other teachers, Bliss Butler, Benda Kula, Christine Kysely (4 million followers?), Moda Fabrics, Valeri Wells, Carolyn friedlander, Jamie Kalvestran, thread companies, Lesley Riley
Marketing on Pinterest
Goal is to get people to your website to buy or leave email for sales pieces. "What Pinterest can do is turn pincers into your unpaid marketing force."
POSTSCRIPT;
Amid all this doing and thinking about what I need to, want to, etc do, came this message from Lesley Riley's newsletter -- so in line with the road I am on right now. This is why I am concentrating on my own small scale workshops and retreats, on learning to do some on-line teaching and spending more time in the studio. At least I am "trying." From Lesley:
I used to say "yes" to everything without thinking. I have learned how to say NO to others when it isn't right, or the timing is wrong. But I haven't really learned to say NO to myself.
There are SO many things I want to do and, being a late-bloomer, I don't want to slow down one bit. But full steam ahead isn't always the best approach....
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